The first time I heard the words “Wim Hof,” it was from my brother, Alex, who praised him to the skies several years ago. Alex is a genetic nutrition expert and a fan of pushing limits. Any time he signs me up for an activity (mountain biking, river rafting) and tells me it’s no big deal, I know my life is in danger. He showed me a 2012 Vice documentary called The Superhuman World of Wim Hof: The Iceman about this Dutch extreme athlete, who created the method after a series of impressive feats including swimming under ice and running a half marathon above the Arctic Circle, barefoot and in shorts. “The cold,” Wim said, “brings us back to our inner nature.”